Client: 10-33 Foundation
Agency: David Farley
Scope: Visual brand development (logo, print, online, promotionals, etc.)
Agency: David Farley
Scope: Visual brand development (logo, print, online, promotionals, etc.)
10-33 is "10-code" used by First Responders to communicate that something is wrong. The 10-33 Foundation helps all First Responders face the extreme stresses on the individual and their families.
They provide assistance through education and crisis intervention services to help these professionals pursue healthier living, stronger families and marriages, and successful careers — military, police, corrections, fire and medical.
In addition to redesigning the logo, I refined their positioning statement to "Restoring Hope. Rebuilding Resilience". The visual treatment has Resilience is emerging.
BELOW: Identity collateral (business cards, letterhead, etc.)
I organized and streamlined the website sitemap based on hierarchy of importance.
"Prevention, Intervention and Post-vention" are primary services, thus they received more visibilty than in previous iterations. Other pages now have a cohesive naming conventions, and are well organized. The messaging is clear, concise and on-point with the brand.
BELOW: Staff apparel and promotional items
