![](https://cdn.myportfolio.com/0bd4e6e8-09db-4db4-ad17-88e987c2c54d/b040829e-fbcc-4f60-a57c-3b7a6920e53d_rw_1200.jpg?h=87460aba52817b72ef027886b1902e55)
Client: 10-33 Foundation
Agency: David Farley
Scope: Visual brand development (logo, print, online, promotionals, etc.)
Agency: David Farley
Scope: Visual brand development (logo, print, online, promotionals, etc.)
10-33 is "10-code" used by First Responders to communicate that something is wrong. The 10-33 Foundation helps all First Responders face the extreme stresses on the individual and their families.
![Stock photo](https://cdn.myportfolio.com/0bd4e6e8-09db-4db4-ad17-88e987c2c54d/5740b954-104b-4241-86b0-aba29c247544_rw_1200.jpg?h=c08d5206ce9a1944411976ed53fdcc15)
They provide assistance through education and crisis intervention services to help these professionals pursue healthier living, stronger families and marriages, and successful careers — military, police, corrections, fire and medical.
![](https://cdn.myportfolio.com/0bd4e6e8-09db-4db4-ad17-88e987c2c54d/1545b5c6-44ca-4e9c-9aec-57a04dbf3887_rw_1200.jpg?h=84d4b353138f852752c553641de7a848)
In addition to redesigning the logo, I refined their positioning statement to "Restoring Hope. Rebuilding Resilience". The visual treatment has Resilience is emerging.
![](https://cdn.myportfolio.com/0bd4e6e8-09db-4db4-ad17-88e987c2c54d/6bc68434-7ef5-490f-8366-53c6abb10779_rw_1200.jpg?h=102f7f7de8ce25ced030752996f3cfb0)
BELOW: Identity collateral (business cards, letterhead, etc.)
![](https://cdn.myportfolio.com/0bd4e6e8-09db-4db4-ad17-88e987c2c54d/7878c5fa-2558-4242-a8d7-add9a465f721_rw_1200.jpg?h=53770922ac0ae6fa6558c6b3ff750e88)
![](https://cdn.myportfolio.com/0bd4e6e8-09db-4db4-ad17-88e987c2c54d/39d2ec66-6cfb-4a44-af3f-8a310719f138_rw_1200.jpg?h=6ba0da340d86b7e447ecd24f498a3ee4)
I organized and streamlined the website sitemap based on hierarchy of importance.
"Prevention, Intervention and Post-vention" are primary services, thus they received more visibilty than in previous iterations. Other pages now have a cohesive naming conventions, and are well organized. The messaging is clear, concise and on-point with the brand.
![](https://cdn.myportfolio.com/0bd4e6e8-09db-4db4-ad17-88e987c2c54d/aee146f8-ab01-410a-b9e2-9c6acc320c6c_rw_1920.png?h=16c717315457ef1c5b5659a280c3021b)
BELOW: Staff apparel and promotional items
![](https://cdn.myportfolio.com/0bd4e6e8-09db-4db4-ad17-88e987c2c54d/5886520b-1ce8-4e97-9e64-9b559c883dc5_rw_1200.jpg?h=65b8c9dbef1b516f10fd55c0f4019b23)
![](https://cdn.myportfolio.com/0bd4e6e8-09db-4db4-ad17-88e987c2c54d/b9672b7d-eedd-4a1c-b050-6155c36e1ba7_rw_1200.jpg?h=5f5bdd4816efbccd8dd900d674755014)
![](https://cdn.myportfolio.com/0bd4e6e8-09db-4db4-ad17-88e987c2c54d/9816e822-a115-4f93-936b-01c3562186b7_rw_1200.jpg?h=0b4e818f9e6c23373fc50c825a2c421b)
![](https://cdn.myportfolio.com/0bd4e6e8-09db-4db4-ad17-88e987c2c54d/e4c44e09-3c6c-433f-9175-b0c1a3853ecb_rw_1200.jpg?h=165e197cbba8a14ed98716e49081fb18)